Creating an Instagram account is just the beginning of your journey to becoming a social influencer. To transform yourself into a brand, influencer, or blogger, you’ll need to be popular and credible among your audience. This can be achieved with the right strategies and tips.
As Instagram has boosted more than 2 billion active users in 2024, according to Statista report â this brings more opportunities to connect with a broader audience.
Ready to boost your Instagram reach? Here are 8 powerful tips and tricks that will help you the most:
1. Understand the Importance of Reels
Instagram algorithms have the main goal of keeping users engaged. This helps in bringing relevant content to their profiles. However, Instagram doesnât reveal its algorithms, just like most of the social media platforms.
Therefore, itâs a good idea to keep experimenting on Instagram and learning from the trends. For example, recently, Instagram reels have gained much more popularity, similar to TikTok. It has massively influenced the audience and their user content creation patterns.
This means Instagram is becoming a more diverse platform for socializing than only sharing static pictures or stories. Explore and understand the reels and create what resonates with your audience to increase your Instagram reach smartly.
As short-form videos (reels) garner higher engagement, this will signal to the algorithm that the content is valuable and engaging. By participating in trends, songs, and themes, you can increase your potential reach prominently.
2. Grow Your Audience
As the competition on Instagram is fierce, you might not feel thrilled with your following numbers and growth. These numbers represent the reach, and everyone wants them bigger. However, cracking Instagramâs algorithm code can be tricky here.
You have to start with understanding your audience and what it needs from you. Work on creating engaging content for your audience. This will increase your followers organically. However, if you are not seeing considerable growth, you can start by setting aside a small budget to buy a few followers.
For example, to give it a try, you can buy 250 Instagram followers from a trusted platform in a limited budget to see whether it increases your accountâs reach. If it does, it can be a real simple way to represent your brand as more credible and trustworthy.
3. Collaborate With Influencers
Whether you are a business or a blogger, collaboration with an Instagram influencer is a secret way to boost your reach. An Instagram influencer will help you find a new audience and produce new content.
Doing so will allow you to raise brand awareness. However, to collaborate smartly with influencers, you need to identify more relatable personalities.
Many social media marketers look for influencers who have tens of thousands of followers. This may seem an ideal option. However, depending on your brand and product, collaborating with micro-influencers is much more beneficial.
The key is when your audience relates more to the influencer, your post will automatically generate more engagement from the combined audience.
4. Consider Instagram Ads
You might get confused with Instagram ads at first. But with a great Instagram Ad strategy, you can develop an organic following for your account.
Wondering how it works?
To get started with this, you can either create a post or use your existing one to run Instagram ads. Ensure you have carefully chosen the audience. If you have selected a post that has the highest engagement rate, it will rank better organically on your followersâ feeds.
5. Utilize Geolocation
Other than utilizing Instagram hashtags on the posts, geolocation is a great way to boost your reach. In most cases, Instagram users look for a specific location to find an account or business.
Locations on your post are linked with your physical location. It will help you appear in search results when someone looks for the location you are tagged in. With this new algorithm, your post can gain around 2.18% engagement on the platform, according to Statista.
If some of your posts miss out on the tags and feature your business or brand, adding location to them will broaden your horizon to attract a new audience.
6. Dig Into Instagram Stories
Instagram stories are another powerful component that boosts your reach to the next level. There are 2 main reasons why you should consider this factor:
First, with Instagram stories, you can represent the human face of your business, brand, or creator page. This way, your audience will get the behind-the-scenes exposure to stay engaged.
Second, it will help you connect with your audience other than on-feed posts and reels. You can post a poll, ask questions, or run a survey to keep your followers engaged. In other words, itâs an opportunity that shouldnât be missed.
Fortunately, the stories are also based on algorithms and are being monitored. Delivering relevant and informative content regularly can help you increase your account reach.
7. Use the Right Hashtags
You cannot increase your reach on Instagram unless you are using the right hashtags. Many new accounts on Instagram overlook the importance of hashtags when starting their journey.
Hashtags are a game-changer element on Instagram. It helps the users discover your content in simple steps. There are 3 types of hashtags you can explore:
- General
- Â Trending
- Â Industry-specific
To find the popular hashtags on Instagram, you can use social media monitoring tools. This will help you look for the trendiest hashtags and track publicly available mentions. Now, with a list, you can use the right hashtag to increase your reach organically.
Finding new hashtags can be tough work most of the time, especially when you are working on different topics. Thatâs why, you can use the free tool by on4t which is On4tâs AI Instagram Hashtag generator. It is free to use, unlimited, and you donât need to log in.
Just bookmark this on4tâs website and you can always visit this website to find out the optimized hashtags related to your topic to reach more audience. We have tried this tool and the results on social media were amazing.
Other than checking the hashtags, you can take a look at Instagram metrics to analyze the impact. For example, check Instagram likes, comments, and interactions to see how your account is being perceived by your audience.
8. Choose the Right Time
Time is of the essence when boosting the reach and getting more engagement on Instagram. To make the most out of your post, you need to spot the right time for posting. If you have a business account, finding the right time to post is like a piece of cake.
You can check Instagram insights to find when your audience or followers are mostly active. When you get higher engagement on posts during the initial round, Instagram will push your post higher in your audience feed.
If you donât have a business or creator account, you can use Instagram analytical tools to find your followers’ active timetables. This way, you can create and share posts accordingly and get the desired engagement.
Final Takeaways:
When it comes to boosting your reach on platforms like Instagram, you need to comply with the algorithm. This way, you can maximize your results and increase the visibility of your account. Get to know your audience and work on solid strategies to succeed.
Keep nurturing your existing audience to get more reposts, resulting in an increase in new audiences.
